It’s no longer a debate about print or digital, but instead, how to incorporate the right combination of platforms to facilitate learning objectives. Printed advertising has a longer lifespan; digital advertising is gone from the reader’s mind within seconds with the click of a button. It also has a ‘Personal’ feel If a potential customer or client is holding a piece of printed marketing material it adds a colourful personal nature aimed directly at the individual and gives it a longer ‘shelf life’ than digital advertisements.

Printed marketing is high-impact and high ROI (Return on Investment) and it stands out in an increasingly cluttered online world impervious to spam filters. Printed materials are a more tactile way of remembering information, giving a connected response with the sense of touch, making it a more memorable communication.



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